Create and launch Indiegogo fundraising campaign for YesOJO, a portable projector for the Nintendo Switch.
Tom Osman, Jack Gilbert, Tim Hyde
Every now and again a project comes around that we know will be a success. The fundraise for the OJO Projector was one of those. The YesOJO team based in Shenzhen, China had built a portable projector for the Nintendo Switch and we're planning to launch on Indiegogo.
The basis of the promotional campaign involved a rebuild of the YesOJO website to tailor directly towards western markets plus a brand new set of social media accounts. As the target audience were Nintendo Switch owners specifically Facebook made targeting very simple through it's ad platform.
Our focus was to build a compelling Indiegogo campaign/page, strong social media presence backed up with a paid Facebook ad campaign.
Facebook retargeting combined with excellent PR placements and a Nintendo influencer marketing campaign led to a successful fundraise totalling £208,412 from 996 backers.
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