Create and launch Indiegogo fundraising campaign for YesOJO, a portable projector for the Nintendo Switch.
Tom Osman, Jack Gilbert, Tim Hyde
Every now and again a project comes around that we know will be a success. The fundraise for the OJO Projector was one of those. The YesOJO team based in Shenzhen, China had built a portable projector for the Nintendo Switch and we're planning to launch on Indiegogo.

The basis of the promotional campaign involved a rebuild of the YesOJO website to tailor directly towards western markets plus a brand new set of social media accounts. As the target audience were Nintendo Switch owners specifically Facebook made targeting very simple through it's ad platform.

Our focus was to build a compelling Indiegogo campaign/page, strong social media presence backed up with a paid Facebook ad campaign.

Facebook retargeting combined with excellent PR placements and a Nintendo influencer marketing campaign led to a successful fundraise totalling £208,412 from 996 backers.
Want to find out how we can help?
It has never been easier to solve problems using technology. Start by letting us know what problems you have.
Start here