OJO

The Story

When we were approached by the OJO team via Jack it was clear that it was going to be a big project with multiple moving parts.

The main goal of the OJO project was to successfully raise funds through an Indiegogo campaign to launch the worlds first portable projector for the Nintendo Switch.

The Shenzhen based team had a great product but zero presence in western Europe and America which was the target audience. This was something we had to create and grow in time for when the fundraising began.

This required a new set of social profiles, a paid advertising strategy and tech/gamer-driven PR campaign backed up with very selective influencer marketing layered on top.

Results

Jack executed an extremely successful PR campaign with placements in Tech Radar, Nintendo Life, Stuff.TV, CNet, Gamespot, Engadget and many more.

Viral referral campaign led to 13,564 email sign ups.

Tim led a successful paid advertising led to a 5.6x ROAS.

Total amount raised - £370k+

Consultants
Tom

Digital Strategy

Tim

Social Strategy & Paid

Jack

PR & Copywriting

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