You have a website, great news. But is the website having the desired result?
Having a website that sits untouched for months on end with glaring errors can end up working against you rather than for you.
Here is a list of 10 common problems that many websites suffer.
If your website doesn't display or work well on mobile then it will be having a negative effect.
With over 70% of web traffic coming from mobile your site should be optimised for mobile first and not the other way around.
A modern-day website needs to be fully responsive which is compatible with all screen sizes and not just to the desktop.
Another simple tip is to make the contact number a simple button for mobile, not plain unlinked text.
Copy and pasting are considered a pain by most and may likely leave without calling.
Make it easy.
Having a page that loads slowly (longer than 3 seconds) will result in a large percentage of your visitors leaving before the page finished loading.
This is not what we want.
Whether you are selling a product, service or taking booking for your bar or restaurant your site needs to load as quickly as possible.
Something that is very common is to have large images on your site that are not optimised and slow download speeds.
Another common one is bulky code that hasn't been optimised for speed.
Did you know if your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.
Imagine that in terms of potential customers, for every 10 people looking to buy or enquire, 5 will leave if your page loads slowly.
That's potentially a lot of money down the drain.
Make sure it loads quickly!
A simple one but often disregarded. Does everything appear to be in the place it should be across all devices?
Are there any glaring and obvious errors that may affect the experience of the user?
Make sure the site communicates exactly what you do as a business straight away. Does the site match up with what the user expects to see?
We all hate pop-ups but make sure if you are using one that they are easy to exit!
A large proportion of the time people who visit your website know what they are visiting for.
Taking an example of a restaurant, chances are the person is either looking to book a table or contact the restaurant directly.
In this case, the contact information needs to be very easy to find (on all devices) and there needs to be a way for that person to make a booking.
For contact information, a clear call button or linked number and/or an address that loads Google Maps should be clear.
Added note, if you are using a 3rd party booking tool, make sure you test the placement across all devices as inserting this onto your website without due care and attention can mess with the layout of your site.
Building on the point above having a clear call to action on the page is almost a top priority.
Using the example of a restaurant again, if you are looking for visitors to make a booking through the site then having a book now button somewhere above the fold is a good start. Hiding this button or making it any more difficult than that will result in a % of people who wanted to book, not do so.
Combine this with a slow loading page and a large chunk of custom will be missed out on.
Updating your site with content and linking out to other sites is great for a number of reasons ( which we will go into in another post) but if these links are
broken it will work against you. A broken link is simply a link that doesn't work or doesn't point to it's intended location. This can happen for a number of reasons such as simple mistake through to a change in URL from the site on the other end.
If you are linking out to other sites then regular checks should be carried out to make sure all are working as they should.
Having a website that is secure should be standard in this day and age.
If you are taking in any sort of personal information in the type of names, email addresses and particularly credit card numbers then having a secure site it a must.
Search engines are getting very good at noticing and informing when a site is not secure so if your site falls into this category then a potential customer may divert away before they even arrive at your site. Marketing and advertising money down the drain immediately.
Check in with us to make sure your site it's secure.
The best way bar none to attract new customers is to create and publish content.
Inform and educate in the form of written, audio or video and you'll see returns. Googles algorithms like it if the site is regularly updated with content and that is why blog content works so well.
If you haven't got a blog hosted on your site then this is a good place to start on the journey of getting more eyes on your business.
This is a really common one for businesses if you are just starting out and in fact, this is something we recently went through as it was something we put off for a long time.
As Google is the main source of search for almost everyone, having your information listed as close to the top on the front page is up there on the scale of importance.
At the very least your site should pop up if someone is searching for your business name and location.
There are a number of services that can help with this.
Google My Business is one of them and should be your first port of call.
Next up get your business information listed on a number of business directories. This will start to build links to the site which is another plus in Googles eyes.
Check out Yell.com for this as they can submit your details to over 200 directories for you saving you a lot of time.
If you are a Salsa Dance Studio in Birmingham then that should be the first thing you page says once arriving.
Nothing confusing or misleading.
Simple to the point and search engine friendly.
I'll be publishing a post on local on page SEO soon on why this is important but for now, just make sure your site and business say clearly what it is.
Getting someone who doesn't know your business to have a look and give you feedback is a good litmus test here.
That's it for now, run through these, fix any problem areas and your website will be working for you not against you.